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Description:
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The University of Saint Mary online MBA is grounded in the idea that students should contribute to society in all aspects of their lives. This belief is threaded throughout the curriculum and coursework of our online Master of Business Administration program, which is accredited through the International Assembly for Collegiate Business Education (IACBE). As a Catholic institution, the University of Saint Mary has always valued ethics and corporate responsibility, concepts that have come to the forefront in these challenging economic times. The USM MBA offers you a solid education in advanced business skills to help you develop a global view of the business environment, identify potential issues at your organization, ask questions, develop solutions, and make decisions mindful of how they will affect the community at large. USM's MBA offers accelerated 8-week sessions, six starts per year, and the potential to earn your degree in as little as one year. The concentration in Marketing and Advertising Management prepares University of Saint Mary MBA students to help organizations succeed in today's extremely competitive and complex area of marketing and publicity. To face the challenges of increasingly sophisticated consumers and evolving digital media, students will study: - Changes in the advertising industry, including the new client service model, working with contractors, and modern media planning
- Up-to-date research on consumer behavior and how to determine consumer preferences
- Effective design and deployment of an integrated marketing strategy
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