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The rapidly changing hospitality industry and the sophistication of travelers requires more nimble, opportunistic, and tightly executed strategies. Hospitality leaders who are effective at strategy formulation, implementation and evaluation are able to create value in a highly competitive marketplace.
The 100% online certificate in Strategic Hospitality Management prepares managers to evaluate the competitive environment, create and assess strategic alternatives, and successfully execute a strategy. Participants will learn a proven process that can be used in their own property or firm to develop, implement, and execute a strategic plan that will create change, generate sustainable competitive advantage, and ensure superior ongoing results for their customers and investors.
This certificate series, developed from the strategic management curricula from Cornell University's School of Hotel Administration and Johnson Graduate School of Management, focuses on the unique and dynamic nature of the hospitality industry by drawing on relevant industry cases and examples.
This certificate series is designed for leaders within hotels, including department heads, executive team members, and current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices. |
