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Description:
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Marketing is about identifying, creating, and delivering value to customers. The 100% online Certificate in Hospitality Marketing from Cornell University's School of Hotel Administration is designed to develop the essential skills necessary to conceive, create, and write a strategic marketing plan.
The courses in this certificate series focus on data-driven methodologies for gathering and analyzing marketing data, using that data to make decisions, using marketing analysis to identify strategic opportunities, creating the marketing positioning, and creating a marketing plan to guide execution. The courses emphasize practical application of concepts, strategies, and tactics that can be immediately used in the workplace. |
