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Post University's Online Graduate Certificate in Marketing will cover a wide array of practical marketing activities associated with the entire product life cycle: Managing New Product Development (Create), Matching Value Propositions to Buying Behaviors (Strategize/Market), Leveraging Integrated Marketing Communication (Promote/Sell), and Driving Growth through Relationship Management (Support/Leverage). The Marketing Certificate is a 'Hands-On' program that encourages participants from for-profit or non-profit organizations to actually assume the role of responsible, creative marketers. Learning is accomplished through provided content, independent research, discussion and the collective experiences of participants. This program is ideal for professionals who: - Want to enhance their marketing skills, and/or move into marketing roles that require creative and innovative thinking
- Wish to acquire knowledge and skills necessary to differentiate themselves in today's challenging economy and evolving marketplace
- Are interested in learning new concepts and practices that enhance the business performance of their organizations or ventures
- Want to serve as marketing change-agents within their organizations
- Are current practitioners seeking real-world solutions and ideas from qualified faculty and other working professionals
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