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Upper Iowa University's Bachelor of Science in Marketing degree program will prepare you to meet the challenges of a rapidly evolving and increasingly computer-dependent business environment. Special emphasis is placed on the organizational, analytical and professional skills required for success in this major business area. The purpose of this program is to build on the foundation of the business core by enabling the learner to apply marketing theory and principles as well as to research and critically evaluate the marketing implications of current events, emerging trends and changing perspectives in the international marketplace. Graduates of this program are well prepared to deal with individuals, groups, ideas and technology. |
