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Description:
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Walden University's new B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings. In this concentration, you will assess how communication occurs among individuals and between organizations, as well as the related ethical, cultural, and management issues. You'll discover strategies for managing communications in times of crisis, including contingency planning, transparency, stakeholder analysis, and ethics. |
