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Description:
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Walden University's new B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings. In this concentration, you will explore new media tools such as blogs, podcasts, social networks, wikis, and Web conferencing. You will assess the usefulness of new media tools in increasing organizational effectiveness and reaching global markets. By the end of your program, you will be able to apply your understanding of new media as you design and create a prototype of a mass communication tool. |
